Dayton Premier Auto Privacy Policy

Last Updated: March 2026

Dayton Premier Auto (“Dayton Premier Auto,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit information through our forms (including credit applications), communicate with us (including by SMS/text message), or use our services.

If you do not agree with this Privacy Policy, please do not use our website or services.

1) INFORMATION WE COLLECT
We may collect information about you in a variety of ways, including:

A) Personal Information You Provide
We collect personal information you voluntarily provide, such as:
- Name
- Email address
- Phone number
- Mailing address
- Driver’s license or identification information (if provided for a transaction)
- Employment and income information (if provided on a credit application)
- Vehicle interest details (VIN, make/model, trade-in details, appointment requests)
- Any information you include in messages, forms, chats, or emails

B) Credit Application & Financing Information
If you submit a credit application (including via embedded DealerCenter forms), we may collect information commonly included in financing requests, such as identification details, employment history, income, residence history, and other information you submit through the application.

C) Automatically Collected (Derivative) Data
When you access the website, our servers (or analytics partners) may automatically collect:
- IP address
- Browser type and device information
- Operating system
- Referring/exit pages
- Access times
- Pages viewed and actions taken on the site
- Approximate location (derived from IP address)

D) Cookies and Similar Technologies
We may use cookies, pixels, tags, and similar tracking technologies to:
- Improve website performance and user experience
- Understand site usage and traffic patterns
- Measure ad performance and marketing effectiveness
You can control cookies through your browser settings. Disabling cookies may affect site functionality.

E) Mobile Device Data
If you use a mobile device, we may collect:
- Device type/model
- Device identifiers (as available)
- Mobile browser information
- Approximate location (if enabled by device/browser settings)

F) Third-Party Data
We may receive information from third parties such as:
- Advertising/analytics partners (performance metrics)
- Website platform providers (form submissions and site events)
- Financing/credit application providers (information you submit through their forms)

2) HOW WE USE YOUR INFORMATION
We may use the information we collect to:
- Respond to inquiries and provide customer support
- Process transactions, appointments, holds, and service requests
- Help facilitate financing and credit application requests
- Communicate with you about your request, appointment, vehicle interest, or transaction
- Send service messages such as confirmations, reminders, and updates
- Send marketing messages if you opt in
- Improve website content, performance, and user experience
- Monitor and analyze usage and trends
- Prevent fraud, abuse, or security incidents
- Comply with legal obligations and enforce our policies

3) TEXT MESSAGING (SMS) PRIVACY NOTICE
If you opt in to receive SMS/text messages from Dayton Premier Auto, we may use your phone number to send marketing and/or non-marketing messages, such as appointment reminders, updates, and promotions.

Message frequency varies. Message and data rates may apply.
You can opt out anytime by texting STOP. For help, text HELP.

IMPORTANT: NO SALE/SHARING OF MOBILE OPT-IN DATA
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes.
Text messaging opt-in data and consent will not be sold, rented, or shared with third parties for their marketing purposes.

We may share your information with service providers who help us deliver messages (such as messaging platforms), strictly to operate our communications and services.

4) HOW WE SHARE YOUR INFORMATION
We may share your information in the following situations:

A) Service Providers
We may share information with trusted third-party vendors who perform services on our behalf, such as:
- Website hosting and form tools
- Analytics providers
- CRM and communication platforms (email/SMS/phone systems)
- Financing and credit application processing tools
- Payment processors (if applicable)
- Customer support tools
These providers are authorized to use your information only as needed to provide services to us.

B) Legal Requirements / Protection of Rights
We may disclose information if required to do so by law, subpoena, court order, or legal process, or if we believe disclosure is necessary to:
- Comply with legal obligations
- Investigate or prevent fraud or security issues
- Protect the rights, property, or safety of Dayton Premier Auto, our customers, or others

C) Business Transfers
If we are involved in a merger, acquisition, financing, sale of assets, or similar transaction, your information may be transferred as part of that transaction.

D) Affiliates (Operational Purposes Only)
We may share information with affiliates for operational purposes (such as internal administration). We do not share mobile opt-in data for affiliates’ marketing/promotional use.

E) Marketing & Advertising Partners (Non-SMS Data)
We may share limited information (such as cookie identifiers, website activity, and conversion events) with analytics and advertising partners to measure and improve marketing performance. This does not include selling your SMS opt-in consent or sharing your phone number for third-party marketing.

5) YOUR CHOICES & RIGHTS
A) Opt Out of Marketing Emails
You may opt out of marketing emails by using the unsubscribe link in any marketing email.

B) Opt Out of Text Messages
You may opt out of SMS messages at any time by texting STOP.

C) Cookies
You can control cookies through browser settings. You may also limit ad personalization through your device or browser settings where available.

D) Access / Correction / Deletion Requests
You may request access, correction, or deletion of your personal information by contacting us using the information in the “Contact Us” section below. We may need to verify your identity before fulfilling requests.

6) DATA SECURITY
We use administrative, technical, and physical security measures designed to protect your personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7) DATA RETENTION
We keep personal information only as long as reasonably necessary to:
- Provide services
- Maintain records for business, legal, and tax purposes
- Resolve disputes and enforce agreements
- Comply with legal obligations

8) CHILDREN’S PRIVACY
We do not knowingly collect or solicit personal information from children under 13. If we learn we have collected personal information from a child under 13, we will delete it as quickly as possible. If you believe we may have collected such information, contact us immediately.

9) EXTERNAL LINKS AND THIRD-PARTY WEBSITES
Our website may link to third-party websites or include embedded tools (such as credit application forms). We are not responsible for the privacy practices of those third parties. We encourage you to review their policies when providing information through their tools.

10) CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date. Your continued use of our website after updates constitutes acceptance of the updated Privacy Policy.

11) CONTACT US
If you have questions or comments about this Privacy Policy, contact us:

Sudz And Swerve LLC DBA Dayton Premier Auto
Email: info@daytonpremierauto.com
Phone: (937) 416-5915